STRATEGY

STARBUCKS GUM

In my PRAD 553 Advertising Foundations course, my group was asked to discover the best ways to advertise Starbucks new product, Starbucks gum.

I was tasked with researching and creating each of our eight marketing strategies.

OFFICE OF LATINO AFFAIRS

The presentation was completed for my PRAD 555 Public Relations Foundations course. What my group did was assist the Office of Latino Affairs and help them to find ways to engage college students in the Chicago area into volunteering their time to the office.

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I worked on the entirety of the #NoMas portion of the presentation and handled the research involved with the Situation Analysis.

UBER

This presentation was curated for my PRAD 563 Media Planning course. It is a visual representation of a plan to help Uber reach their true core audience.

I was placed in charge of creating the budget, flow chart, SWOT analysis, and social media channels.